It’s no surprise that our federal leadership has taken interest in the broadening fees-based services that airlines are charging Customers. There’s bound to be some concern when over $2.7b in baggage fees was generated in 2009. Almost 20 carriers are charging for the first and second bag these days, with JetBlue and Southwest Airlines being the notable exceptions.
Its not just the baggage fees that cloud the total purchase price for air travel. Once you pile on cancellation fees, change fees, and transfer rules you may find that a passenger’s out of pocket price at booking can increase considerably once they’ve finally taken to the skies.
It’s still difficult for customers to accurately compare the cost of travel across carriers, even though the Department of Transportation provided guidance back in May 2008 requiring that “air carriers should place a notice regarding the above-described additional baggage charges on the first screen in which the carrier offers a fare quotation of a specific itinerary selected by a consumer.”
For AA.com, Delta.com, Continental.com, and Orbitz this guidance is translated into a hyperlink paraphrased as “Additional baggage charges may apply”. That little link can turn into a price difference of hundreds of dollars for a family traveling with checked luggage. At no point is the Customers informed of the potential increase in purchase price on the itinerary qutoation screen.
The recent furor in the House over feess may require a more explicit description of the potential additional charges. Imagine if the carriers are required to fully disclose the potential “all-in” price for the trip. Let’s take a look at what that may turn out to look like….
The key components for this advisory would be the following:
- Change Fees
- Cancellation Feeds
- Carry-on Baggage Fees
- Checked Baggage Fees
A more advanced notice could include the following:
- Lap Child Fees
- Unaccompanied Minor Fees
- Overweight Luggage Fees
- Reservation Assistance Fees
- Check-In Fees
With the recent concern over these fees, don’t be surprise if you see something like this appear in your favorite carrier’s booking flow. Although carriers may be upset to display this data – believing that it will cause abandonment – it should only impose a minor impact to their booking rates as the fees are now stabilizing across the legacy carriers. Additionally, this should reduce the sticker shock and pain that occurs at the stations.
I’ll continue to monitor the situation from the house to keep you in the loop.
(1) US Department of Transportation. Disclosure of charges for checked baggage. http://airconsumer.ost.dot.gov/rules/guidance.htm