Trip Upsells

The digital team I am fortunate to lead launched tests to improve awareness of additional fares available while booking on Southwest.com

Both tests helped Customers learn more about these fares and improved conversion rates while also not having any negative impact on non-upsell shopping rates.

Trip Extras messaging on www.southwest.com
Trip Extras messaging on www.southwest.com
Southwest iOS app upsell messaging
Upgrade messaging in the Southwest iOS app

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