Value Added Upselling
Our team designed and launched A/B tests to increase customer awareness of premium fare options during the booking journey—without disrupting the experience for customers who weren’t interested.
By strategically positioning upgrade messaging at key decision points, we helped customers discover options they might have otherwise missed while maintaining a clean, non-intrusive interface.
Both tests exceeded goals: customers learned more about fare options and conversion improved—with zero negative impact on standard shopping rates.
Trip Extras messaging on Southwest.com
Upgrade messaging in the iOS app