Low-Code Digital Experience Messaging
During the pandemic, policies changed weekly. Traditional development cycles couldn’t keep pace. Our team leveraged Qualtrics and Adobe In-App technology to deploy customer messaging in days instead of months—without impacting engineering resources or the product roadmap.
We used this approach to communicate critical updates: new US travel check-in requirements, tier status improvements, and companion rate changes. The “always-on” messaging approach kept customers informed at exactly the right moments in their journey.
Low-code messaging delivered nearly 20X higher engagement compared to traditional one-time email campaigns.
Messaging deployed across desktop, mobile web, and native apps