Free WiFi Powered by T-Mobile

Southwest became the largest domestic airline to offer free WiFi on every flight, thanks to a strategic partnership with T-Mobile. Rapid Rewards Members can now browse, stream, work, and connect from gate to gate at 35,000 feet.

Our Digital team built the authentication experiences and digital merchandising to support this massive rollout across 800+ aircraft. This wasn’t just a feature launch—it was a fundamental shift in the inflight experience.

Free WiFi for all Rapid Rewards Members