October 2025 Engagement

Seasonal In-App Experience: Halloween

We brought festive personality to the Southwest app with a Halloween-themed in-app messaging experience, demonstrating how our Airship messaging platform can create moments of delight beyond transactional communications.

This initiative showcased our ability to rapidly deploy themed experiences and laid the groundwork for future seasonal campaigns—connecting with customers in unexpected, memorable ways.

Proving that utility and delight aren't mutually exclusive—even in an airline app.

Halloween themed in-app messaging
Festive in-app experience using Airship