April 2023 Self-Service

Self-Service Standby and Business Select Internet

I led the product team through a busy launch day with multiple customer-facing improvements to the Southwest app and inflight experience.

What Launched

Same Day Self-Service Standby List

Customers can now join an earlier flight’s standby list directly in the app. If you find yourself running early, you can potentially get on an earlier flight and get more time back in your day.

Switching between non-stops is as easy as a tap.

Free Inflight Internet for Business Select

The already-flexible Business Select fare now includes complimentary inflight internet. Get more work—or fun—done while flying.

Easier A-List Preferred Sign-In

The Southwest Inflight Portal is now even easier to use when signing in for internet with A-List Preferred or Business Select benefits.

Command Center Launch

This was a significant activation that required Command Center coordination. Many team members worked through the night to ensure a smooth launch, with our valued partners supporting the effort.

Customer Value

These features add flexibility and value:

  • Time savings from easier standby access
  • Productivity with included internet for premium fares
  • Simplicity with streamlined sign-in processes

Running early? Hop on an earlier flight's standby list to get more time back in your day—all from the app.

Self-service standby
Join the standby list right from the app
Business Select internet
Free inflight internet for Business Select travelers