September 2023 Shopping

Nearby Airport Shopping

I led the product team in launching Nearby Airport Shopping across app, mobile web, and desktop—making it easier than ever to find great low fares.

The Feature

Customers can now shop across multiple nearby airports in a single search. This is especially valuable in metro areas with multiple airports, like:

  • Los Angeles (5 airports)
  • New York/New Jersey
  • San Francisco Bay Area
  • Dallas/Fort Worth
  • Chicago

Cross-Platform Launch

We rolled this out across all digital platforms:

  • Southwest app
  • Mobile web
  • Desktop web

Customer Value

Sometimes the best fare is at a different nearby airport. Now customers can:

  • Compare fares across all options in one view
  • Find savings they might have missed
  • Make informed decisions about which airport to use

Scale

This launched alongside our extended flight schedule, with flights bookable through August 4 and a whopping 4,526 daily departures.

Find great low fares by shopping across all nearby airports in a single search.

Nearby airport shopping
Shop across multiple airports at once