Mobile-Friendly My Account
I led the product team in launching an improved My Account experience that’s mobile-friendly, responsive, and fully featured across all devices.
The Problem
Previously, customers on mobile devices often needed to switch to the desktop website to access certain account management features. This created friction and a fragmented experience.
The Solution
The new My Account brings full account capabilities to every platform:
- Mobile-friendly design optimized for touch
- Responsive architecture adapting to any screen size
- Complete feature parity across all devices
What Customers Can Now Do on Mobile
- View and manage Rapid Rewards points activity
- Update account settings and preferences
- Access all account features without switching to desktop
Customer Impact
This improvement removes a significant barrier for customers who primarily use mobile devices. All account management is now at their fingertips, regardless of how they access Southwest.com.
No more needing to toggle over to desktop to make account updates or view points activity—all accessible across your devices.
Full account management at your fingertips
Works beautifully on any device