Book Cruises on Southwest.com
I led the digital team in launching a new travel booking capability—the ability to book cruises directly on Southwest.com, with eligible cruises earning Rapid Rewards points.
Expanding the Travel Portfolio
This launch represents Southwest’s continued expansion beyond air travel, offering customers more ways to explore the world while earning rewards. The new Cruise option is accessible right from our website navigation.
Rapid Execution
What made this project notable was the speed of execution. We moved from ideation to activation in just a few months, demonstrating our team’s ability to rapidly deliver new capabilities while maintaining quality.
Rapid Rewards Integration
A key feature of the launch was Rapid Rewards integration—eligible cruise bookings earn points, giving customers another way to build rewards for future Southwest travel.
Team Effort
This launch involved coordination across digital, marketing, partnerships, and technology teams. The speed of delivery was a testament to the collaborative culture at Southwest and our ability to align quickly around customer value.
From ideation to activation in just a few months, expanding Southwest's travel offerings to include cruise bookings.
