New Web Booking and Change Platform

Led the launch of a modernized booking and change platform built on React, representing one of Southwest’s largest digital investments. The new platform introduced tablet-optimized design, real-time inventory alerts, and transparent change pricing—all validated through rigorous A/B testing.

Impact

• Positive movement across key booking and revenue KPIs
• Improved site performance and user experience
• Foundation for future personalization and feature velocity

The platform modernization enabled Southwest to compete more effectively with digitally-native travel brands while maintaining operational reliability at scale.