Promotional SMS Deal Alerts
I led the digital product team in launching promotional SMS capabilities, giving customers a new way to catch Southwest deals the moment they happen.
The Feature
Customers can now receive select Southwest Airlines deals directly on their phones via SMS. Simply text FLYDEALS to 70139 to opt-in and enroll.
Why It Matters
In a world of crowded email inboxes, SMS offers:
- Immediate delivery when deals launch
- High visibility with strong open rates
- Convenience for customers on the go
Cross-Functional Effort
This launch brought together teams from:
- Marketing
- Customer Experience & Digital
- Legal (ensuring compliance)
- Technology
- Our partner Airship for SMS infrastructure
Customer Control
We built this with customer choice in mind. Text STOP to 70139 to opt-out at any time. Standard message and data rates may apply.
Text FLYDEALS to 70139 to opt-in and receive select Southwest deals as they happen.
Get deals right on your phone