Digital Social Media and Deal Management Platform

Led the technical and business analysis for a major booking platform modernization—transitioning from a million-line C++ legacy codebase to a modern Java architecture.

Contributions

• Directed legacy code analysis to inform migration strategy
• Collaborated with agile development teams and creative agencies on future-state design
• Built A/B testing infrastructure to validate conversion improvements

The platform redesign improved booking conversion and established the technical foundation for a decade of digital innovation.