New Homepage

Led the transformation of Southwest.com’s homepage to a modern React-based architecture with enhanced personalization capabilities. The redesign delivered nearly a full second improvement in page load time—a critical factor in conversion and customer satisfaction.

Results

• 0.85 second reduction in average page load time
• Enhanced targeting infrastructure for personalized experiences
• Improved SEO and Core Web Vitals performance

Faster load times directly correlated with reduced bounce rates and improved booking conversion, particularly on mobile devices.