Mobile Low Fare Calendar Search
My Digital Experience team improved the mobile Low Fare Calendar search experience by automatically populating search criteria based on how customers arrive at the calendar, reducing friction and speeding up the fare shopping process.
The Problem
Customers clicking Low Fare Calendar links from various entry points faced a disconnected experience:
- Search criteria not retained - Had to re-enter origin, destination, dates
- Extra steps required - Redundant data entry slowed the process
- Intent not recognized - System ignored context from entry point
- Mobile friction - Small screens made repeated entry especially painful
This was particularly frustrating when customers clicked specific search links that should have context.
The Solution
We enhanced the Low Fare Calendar to recognize and use entry point context:
Auto-Population Logic
- Direct search links - Calendar pre-populates with origin/destination from link
- Marketing campaigns - Promotional links carry route information through
- Previous searches - Recent search context preserved when returning
- Deep links - External entry points can specify search parameters
User Experience
- Calendar selector automatically shows relevant date range
- Origin and destination pre-filled from link context
- Customer can immediately browse fares without re-entering info
- Easy to modify if different search needed
Technical Implementation
- URL parameter parsing for search context
- Session state management for search continuity
- Graceful fallback when context unavailable
- Cross-platform consistency (mobile web and apps)
Results
The improvement streamlined the Low Fare Calendar experience:
- Reduced time to first fare view - Fewer steps to see prices
- Lower abandonment - Less friction means more completed searches
- Better conversion - Matching intent leads to more bookings
- Improved satisfaction - Experience feels intelligent and responsive
Customer Benefit
The change respects customers’ time and intent. When someone clicks a link for “Flights to Denver,” they expect to see Denver flights—not a blank search form. By carrying context through the experience, we create a smoother path from interest to booking.
Design Philosophy
Great digital experiences anticipate customer needs. This improvement exemplifies the principle that systems should work for customers, not the other way around. Small friction reductions compound into significantly better experiences.
Enhanced mobile Low Fare Calendar to auto-populate search criteria from entry links, reducing friction and matching customer intent.
