Lyft In-App Integration

Led the strategic partnership integration with Lyft, extending the Southwest customer experience beyond the airport. Developed the product vision and coordinated technical implementation to surface contextual rideshare options within hours of travel.

“At Southwest, we’re always looking for innovative ways to enhance our Customer Experience from the moment someone considers travel to the moment they land at their destination. Our new integration with Lyft aims to make this particular part of the travel experience seamless by starting and ending a Customer’s journey with just a tap of a button.” — Ryan Green, Vice President and Chief Marketing Officer

The integration demonstrated Southwest’s commitment to end-to-end journey optimization and opened new partnership revenue opportunities while providing genuine customer value.