Improved Inflight Portal User Experience Design

Spearheaded a complete redesign of the inflight entertainment portal to improve content discoverability and customer engagement. Collaborated with UX, product, and engineering teams to simplify navigation and surface free entertainment options more effectively.

Results

• 25%+ increase in movie streaming engagement
• 23%+ increase in free messaging adoption
• 38%+ increase in flight tracker usage

The improvements directly supported customer satisfaction goals and reinforced the value proposition of Southwest’s complimentary inflight offerings.