eCommerce Digital Marketing Strategy

Led a cross-functional strategic initiative to identify and quantify digital growth opportunities for a major airline’s online business.

Stakeholder Engagement

• Coordinated across eight enterprise groups including Marketing, Revenue Management, Finance, and Technology
• Facilitated consensus-building across competing priorities
• Developed business cases for emerging partnership and capability opportunities

Impact

Identified opportunities representing over $1B in potential incremental revenue and $400M+ in operating income improvement. Recommendations informed strategic priorities and investment decisions for years following.